FAL Real Estate Brokerage and Marketing License Exam (Foundation Level): free practice test

Past exam question Unit: Real Estate Marketing Fundamentals, the Market and Pricing

1. ACollecting secondary information usually takes more cost and time than collecting primary information

   Incorrect. This is the reverse of reality: secondary information is already available in reports and published sources, so collecting it is quicker and cheaper.

2. BSecondary information is gathered in the field for the first time specifically to serve the current study

   Incorrect. That describes primary information; secondary information was collected earlier by another party for a different purpose.

3. CThe two types cost the same and take the same time; they differ only in their source

   Incorrect. The two types also differ in cost and time, as primary collection is usually more expensive and slower.

4. DPrimary information usually costs more time and money to collect than secondary information ✓ Correct answer

   Correct. Primary information is gathered for the first time through questionnaires, interviews or observation, so it usually needs more cost and time than secondary information that already exists.

Reference: SREI Foundation Level, Real Estate Marketing programme (2026): marketing research

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Past exam question Unit: Real Estate Marketing Fundamentals, the Market and Pricing

1. AProblem (need) recognition

   Problem recognition is the first stage; it ends with a need, not with a chosen property.

2. BInformation search

   Information search ends with data on the options; weighing them up comes next, before any purchase.

3. CPost-purchase

   Post-purchase is the last stage, so the purchase stage cannot follow it.

4. DEvaluation of alternatives ✓ Correct answer

   Correct: in evaluating alternatives the customer compares options on criteria such as location, price and financing, ends with one or more choices, and then buys.

Reference: SREI Foundation Level, Real Estate Marketing programme (2026): customer behaviour and the stages of the buying decision

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Past exam question Unit: Real Estate Marketing Fundamentals, the Market and Pricing

1. AReal estate product

   The product is the property itself and its specifications; ads, tours and exhibitions are means of conveying its merits.

2. BPlace

   Place means the location and the channels through which customers reach the property, not activities that highlight its appeal.

3. CPromotion ✓ Correct answer

   Correct: promotion mainly aims to highlight the property's potential and appeal through advertising, exhibitions and marketing communication.

4. DPrice

   Price concerns the amount and payment terms; it does not cover spending on ads and exhibitions.

Reference: SREI Foundation Level, Real Estate Marketing programme (2026): the marketing mix

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Past exam question Unit: Marketing Ethics, Direct Selling, Exhibitions and Off-Plan Marketing

1. AHe only needs to carry them out; measuring results is the owner's job alone

   Measuring results is part of the marketer's own job and is not left to the owner alone.

2. BMeasuring their results is a core part of his work, to assess and improve them ✓ Correct answer

   Correct: the marketer does not stop at running marketing communications; he measures their results to see what worked and improve later campaigns.

3. CTheir results are measured by the number of ads published, not by their effect

   The number of ads measures effort, not outcome; results are measured by effect, such as engagement and conversion.

4. DThere is no need to measure their results if the campaign budget is small

   A small budget makes measurement more important, to direct spending to the channels that work best.

Reference: SREI Foundation Level, Real Estate Marketing programme (2026): the role of the real estate marketer

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Past exam question Unit: Marketing Ethics, Direct Selling, Exhibitions and Off-Plan Marketing

1. AA real estate organisation should remind its clients of its products in every period ✓ Correct answer

   Correct: regular reminders keep the organisation's products in clients' minds and support repeat business and referrals.

2. BReminding stops once clients know the product, because repeating it wastes the budget

   Knowing a product does not keep it in the client's mind; periodic reminders protect it from being forgotten amid competitors.

3. CReminding is limited to the launch stage, before anyone has heard of the product

   The launch stage calls for informing; you cannot remind a client of a product they have never heard of.

4. DReminding replaces informing and persuading at every stage of the product's life

   Each objective has its own stage and role; reminding does not replace informing new clients or persuading hesitant ones.

Reference: SREI Foundation Level, Real Estate Marketing programme (2026): promotion objectives

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Past exam question Unit: Digital Marketing, Campaigns and Performance Metrics

1. AAttaching more photos to every listing on the site

   Photos help persuade visitors, but on their own they do not determine the ad's search ranking.

2. BIdentifying the keywords that clients search with ✓ Correct answer

   Identifying keywords and using them in the title, description and content is what links the ad to searches and raises its visibility.

3. CSwitching on pop-up windows on listing pages

   Pop-ups annoy users and can harm the page experience; they do not improve search visibility.

4. DSharing the listing link in messaging-app groups

   Sharing in messaging groups brings direct visits but does not affect search-engine ranking.

Reference: SREI Foundation Level, Real Estate Marketing programme (2026): search engine optimisation

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Past exam question Unit: Digital Marketing, Campaigns and Performance Metrics

1. AAn offer that expires on the day it is sent, to push subscribers to hurry

   A same-day offer reaches late openers already expired, wasting it and frustrating the client.

2. BAn offer resent to everyone daily until every subscriber opens it

   Resending daily raises unsubscribes and complaints.

3. CAn offer with no dates, since opening time does not matter in email

   Timing does matter in email, and an offer with no clear period loses its call to action.

4. DAn offer whose terms stay valid for those who open it days later ✓ Correct answer

   Correct: offers should suit subscribers who open two to three days later, staying valid and clear when opened.

Reference: SREI Foundation Level, Real Estate Marketing programme (2026): email marketing

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Past exam question Unit: Digital Marketing, Campaigns and Performance Metrics

1. AThe click-through rate (CTR) of the campaign's ads

   CTR is a performance metric measuring the share who clicked an ad; it reflects audience interest rather than shaping their opinion of the product.

2. BThe brand image ✓ Correct answer

   Correct: the brand image is the impression customers hold of the company, and it directly affects their trust in and judgement of its properties.

3. CThe size of the campaign's advertising budget

   Budget size determines how far ads reach, but heavy spending does not by itself create a positive customer opinion.

4. DThe number of advertising channels the company uses

   Using more channels only widens reach; it does not determine how customers view the product or the company.

Reference: SREI Foundation Level, Real Estate Marketing programme (2026): brand and brand image

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Past exam question Unit: Real Estate Advertising Rules and Electronic Platforms

1. AIt is allowed, and the rules apply to it as to any other advertising channel ✓ Correct answer

   Correct: Article 3 subjects all real estate marketing and advertising practices to the rules, with social media platforms listed first.

2. BIt is banned there; ads may only appear on electronic real estate platforms

   The rules do not ban social media; they list it first among the channels they govern.

3. CIt is allowed without an ad licence, as these are not licensed real estate platforms

   Because social media falls under the rules, an ad there needs an advertising licence like any other ad.

4. DOnly the owner may publish there; brokers are barred from advertising on it

   The rules do not limit social media advertising to owners; a licensed broker may advertise there with an ad licence.

Reference: Regulatory Rules for Real Estate Marketing and Advertising (REGA, 2026), Article 3, paragraph 1; Implementing Regulations of the Real Estate Brokerage Law (REGA, 1444 AH), Article 6

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Past exam question Unit: Real Estate Advertising Rules and Electronic Platforms

1. AThe number of owners the property has had

   The chain of previous owners is not an item the rules require in the ad.

2. BThe average price of similar properties in the district

   Surrounding market prices are optional marketing information, not a mandatory item.

3. CThe reasons that led the owner to sell

   The owner's motives are private and the rules do not require disclosing them in the ad.

4. DThe existence of any pending dispute over the property ✓ Correct answer

   Correct: the rules require the services and rights linked to the property, including any existing disputes over it.

Reference: Regulatory Rules for Real Estate Marketing and Advertising (REGA, 2026), Article 5, paragraph 1(c)

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